Job Title: Marketing Executive – 6-month contract (to start as asap)
Department: Marketing, Communications and Digital
Reports to: Head of Marketing, Communications and Digital
Nature: 28 hours per week
Salary: £25,708.00 pro rata
Location: Based in Peterborough (HQ) (hybrid or home working will be considered)
We are looking for a creative marketer to support the delivery of Shine’s marketing strategy and work autonomously on a variety of projects and campaigns.
The successful candidate with have experience in creating content for socials, email marketing, website editing and copywriting for marketing resources.
The marketing executive will be expected to contribute ideas and solutions for effective marketing and work collaboratively with colleagues in different teams.
The ideal candidate will be value-led and committed to making a difference with accessible and inclusive communications that engage, empower, and educate Shine’s key stakeholders.
Duties & Key Responsibilities
Marketing and Campaigns
Support Shine to deliver its corporate objectives by:
- Developing and delivering impactful multi-channel marketing campaigns
- Writing engaging copy for materials, adverts, web pages etc
- Creating on-brand graphics and media to amplify content and messaging
- Producing and distributing regular and campaign-specific emails
- Demonstrating impact through evaluation, reporting and analysis
- Identifying new marketing opportunities and keeping up to date with emerging channels, trends and technologies.
- Liaising with partners and external suppliers.
Social Media
Help deliver Shine’s digital strategy, grow our audience and increase online engagement by:
- Leading on generation of content across Shine’s social media channels
- Creating branded multimedia content incl. graphics, video, imagery
- Assisting with social media monitoring and analysis
- Building and maintaining internal relationships to ensure content accurately reflects all aspects of the charities work
- Support and advise staff use of social media across the organisation
- Website management
- Ensure website content is accurate and up-to-date by:
- Creating and maintaining webpages using a content management system
- Writing and editing engaging website content
- Managing expiring pages, reviewing content and repairing broken links.
- Image editing to ensure visuals are on brand and compatible with website standards
Story telling & marketing materials
- Demonstrating our valuable work through storytelling and creating targeted marketing materials
- Interviewing members and supporters to develop success stories and case studies Identifying opportunities for sharing case studies/stories across a range of digital channels
- Designing and editing resources such as brochures, leaflets and other printed materials
- Creating high quality graphics, videos and social posts to showcase the work we do at Shine
Person Specification
Experience:
- Proven experience in a similar role
- Use of Photoshop, InDesign or Canva to create branded content for print and digital
- Use of Hootsuite or similar social media management tools
- Experience of using a website Content Management System is desirable, but not essential
- Experience of email marketing software such as Mailchimp
Skills
- Ability to develop creative campaigns, plans, and successfully engage colleagues in your vision
- Ability to prioritise, manage and coordinate workload to meet strict deadlines
- High quality written skills, and the versatility to adapt to different audiences
- Engaging verbal communicator
- Able to obtain, analyse and present information
- Excellent interpersonal skills
- Knowledge of and adherence to brand guidelines
- Able to work independently and as part of a team
- Able to use Microsoft Office and or G Suite programmes to a high standard
- Creative thinker able to drive and deliver new ideas
- Ability to problem solve
Personal Qualities
- Understanding the issues involved in messaging and promoting the interests of vulnerable and disabled groups (Essential)
- Commit to Shine’s mission and priorities, and act with those in mind at all times
- A strong commitment to work within the charity sector and to ‘make a difference’
- Shine is a Disability Confident employer and will offer guaranteed interviews if a disabled applicant meets the minimum criteria for the job.
Apply
To apply, please submit your CV and supporting statement to recruitment@shinecharity.org.uk which should outline your interest and explain how you meet the role criteria.
Closing date: ASAP or Sunday 29th October at the latest*
Interviews: 1st stage: phone interview 2nd stage: In person (tbc)
*We will be reviewing candidates on a weekly basis, and we reserve the right to interview early if suitable candidates have applied, therefore, please get your application in early.
